How to Find The Heroes in Your Network

"It takes a village to raise a child."

I bet you've heard that phrase before. This African saying reflects more about humans than just a tip for childcare. It's about community, about working together and helping out.

When you're in business for yourself, it's hard to see the benefits of community. We worry about the competition instead, or about who's going to badmouth our efforts.

Today I want to share two community project stories to inspire you and remind you that there is always another side to that competition:

When The Competition Chips In

Last week, I ran a special campaign at Fluent Language. I set out to share excellent Black Friday deals. Not just any deals, but the ones I dreamed of. In order to create this, I reached out to four companies that I admire. They're fellow language creators.

Each one of them came together to work with me and provide pictures, discounts and thanks for my customers. Without their generosity, I could have never put together the awesome list of deals that I found - and as a result, all of us felt the benefits.

Lesson learnt: Reach out to your colleagues and put together a joint promotion - their light will shine on you, too!

When You Activate Superpowers in Your Friends

My mastermind buddy Kathy Pine set herself the target of raising $8,500 to produce the Inspired Year Planner on Kickstarter. She only had a few weeks to put together the project and really kick it off, and found herself frazzled with so much to do.

At our recent Mastermind meeting, we jumped in. We pretty much bullied Kathy into taking our help with copywriting, video editing, promotion, anything. As a result, the project reached 100% funded yesterday and each of us got to show off some amazing skills. We have a fan in Kathy now - everyone wins!

Lesson learnt: If you're overwhelmed with a big project, you've got to reach out!! Ask friends, family, colleagues. You might be surprised by what they can do.

You should also check out her project on Kickstarter today!

If you're in the UK, pledge $35, select "no reward attached" and I will arrange special free shipping for you.

What these stories show is that you should not feel alone whenever you are stuck.

Get out of your rut, call in the cavalry! Your network is full of people who are bursting with creativity, wanting to help you, ready to offer something.

So...when was the last time you reached out?

3 Tips For Making Best Business Friends

I’m not the kind of person who spent most of her younger years dreaming of entrepreneurship, success as a business founder or even freelance working. I can’t imagine myself doing well on Dragons’ Den. Now that I’ve decided to run with it, this means problems I never knew would come. I need advice! How do I create my first business website? Where did all the hours in the week go? And most importantly: Why am I not a massive success after the first year?!

If you have ever asked yourself one of these questions, we’re in the same boat. Looking for advice, guidance, and a helpful BBF - a business best friend. I have found that the difference between success and failure is often just whether you try or not. In those situations, the BBF is invaluable. In this post, I will tell you about one the most important mentor in my life, and the kinds of business things we’ve discussed.

Rule 1 Of A Good Business Friendship

It has to be right for your personality. I’m not a business suit kind of person, so my favourite mentor and discuss projects on the phone, while I sit on the bedroom floor in my PJs and the cat climbs all over me. We only see each other face to face a few times a year, but our relationship is well-established and we’ll discuss whatever is the current issue. I can tell her when I’m not ready to hear all of her opinions, when I need to vent and bring my own thoughts out into the open.

Rule 2 Says You Should Benefit As Much As They Do

Your BBF can ask you questions and tell you about what’s going on in their business just as much as you want to talk to them. I believe that this partnership means you're not the “receiver of all worldly wisdom” - you're challenged to think, share, and grow your conclusions in discussion. No matter if you're working with a fellow entrepreneur or you're hiring an experienced coach, each session should be the full focus for both of you.

Getting actively involved in my BBF's projects and taking an interest in their success is what will make them more interested in me. And in fact, the support and interest that I have for their business has taught me the most important lessons.

Rule 3 Helps You Get In For The Long Run

The learning process does not “click” and you magically learn. The best relationships develop over time and both parties need to put a bit of commitment in at the start and throughout. Keep your BBF up to date with what you are working on, planning to do, ask regular questions and listen to what they have to say.

Not all advice is great advice, but the opportunity to watch someone succeed and grow with their own business is like a Harvard MBA - pretty much priceless.

Here are some things that I have discussed with my BBF in the past.

  • What should I name my book, which names have the best impact and what sounds good?
  • Given the fact that both of our products can be considered luxuries to most people, how do we set an attractive price without undercutting ourselves?
  • What kind of thinking gets you through a low - and what’s really damaging?
  • If you’ve got funds, when and what are you supposed to invest in? What’s a gamble, what’s commitment?
  • When we launch a new and innovative product, what are the challenges in marketing it?
  • When am I supposed to stop working and remember that I’m not superwoman?

One of my total BBFs is my mum. I grew up in a family business, and even though my family's business has been going for hundreds of years, the challenges they face are often really similar to mine. It’s such an education for me to see that even this business which rests on hundreds of years of tradition faces challenges that make every owner worry it could all be over next year. In your own businesses, the challenges never stop. The fight comes with the territory, and I saw it first hand through this mentoring relationship.

How To Find Your Business Partner and BBF

Look around you: Who do you talk to on a regular basis, who do you trust and who’s going to give you an honest opinion about your latest idea?

Family and friends can be taken for granted, but some might reveal deep insights into business. It also pays to work with an experienced coach, someone who has made it their mission to give advice and guidance, and to help you illuminate your own path. Your answers are always inside of you.

Remember that the best coaches aren't here to tell you all the answers, but to help you find the right steps forward. This is how I work with my clients, becoming the BBF and helping you push through self-doubt and discomfort. We work 1-to-1 to create a focused space for you to get into CEO mode and grow your business in the right way.

Want a little more insight and support? Then let's talk! You can join the Teaching HQ newsletter for automatic updates on workshops, or email me todayfor a free chat about your teaching business.

Being Stuck Sucks! Three Invisible Roadblocks for Solopreneurs

A few days ago, I asked the Teaching HQ Bulletin gang to tell me one thing:

Did you set yourself a goal in January?

If you have your vision for the lifestyle business of your dreams, the next step is to set some goals and think about the path to getting there. You know how warm and motivating it feels to have a clear direction. Here are the goals some of you shared with me:

  • you finally want to publish your first book
  • you want to see your writing published on a high-traffic website
  • you want to quit your job and start being an independent online teacher full-time
  • you want to build an online course that can deliver for thousands

Are you sick of reading and want to see the whole post as a video? Sure thing!

So now we're on April 1 (no joke), where are you at?

Goals are tricky. They're essential to have around, but you'll never quite know what will happen when you go for it. So now the first quarter is over, it's time to come up for air from busy bee mode and ask yourself the question: "How far have I come in the first 3 months

Let me just take a guess here: You may not be as far along the road to success as you envisaged. Many of you tell me that you feel worried. Almost every solopreneur falls behind, gets discouraged and strays from the goals they set themselves. 

So what gives? Why are you stuck?

One thing that I have learnt in my years of solo business building is that knowing the roadblocks is the first step to getting over them. With that in mind, let me go ahead and document three major roadblocks that you might be facing right now.

They are particularly tricky because you may not be able to see them easily. When you have a cough or your internet is down, the roadblock is right in front of you. But when you suffer from one of these three, it takes concentration to realize what's happening.

So take a minute and read on. That time putting this awareness on your own progress will pay off richly.

The Roadblocks Solopreneurs In Our Industry Run Into

  • Being Brand Un-Savvy

You can be a brilliant tutor with real dedication to your students and a knack for writing materials, but if you haven't found a way to communicate that genius it's easy to be taken for a commodity. Brand is at the heart of how you communicate, so that clarity can make a difference between your success and failure.

For example, it can be easy to get stuck in a trap of specialising in one specific country. Why is this a big risk? Because putting all your bets on one specific country can cause problems in the global economy. For example, I've heard from several online teachers that  "My market is in Brazil and the Brazilian Real has dropped and now no one can afford my $ prices!" If this is you and you thought you had your "I teach Brazilians" niche nailed down, it's time to start revisiting what a true niche is about.

For a solid brand foundation, work with the Savvy Brand Toolkit. This digital toolkit is a course to help you find the perfect students, have fun and get better pay. It is at the heart of all the work I do with you guys, because your brand is the way to truly stand out in a busy marketplace.

It's specifically written and designed for online teachers, and now available in three tiers to fit in with any budget.

  • Perfectionism

If I had a pound for every single time a client tells me "I can't go out and share my website until I have a free download/email list/magic gerbil", I swear I'd be sorted for the rest of the year. Perfectionism is a creeping risk in any undertaking (I wrote about it in language learning too), but for you as a solopreneur it's the toughest challenge. When there is only you and the world, it's incredibly hard to imagine others could see your work for something that you cannot see. But actually, once you get that customer focus straight you will be producing work that is exactly what others need, even when there's a typo on page two.

Believe me, nothing is a better perfectionism cure than becoming vulnerable. Exhibit 1: This post has a video, even though I haven't been able to find time to make one. I cannot provide you with a perfect video right now, but if I put that on the "when I'm ready" list, I might never make you one at all!

  • Bad Project Management

Back when project management in a large organization was my office job, I learnt something two important facts about myself. 

First, I love it when something gets done. I get a glowing, successful feeling when a task is completed and love seeing progress on a roadmap. Second, I am crazy optimistic. If there is an additional task or purpose that seems like a great idea in the moment, I tend to go ahead and add it on there.

Have you ever heard of scope creep? Wikipedia explains it like this:

uncontrolled changes or continuous growth in a project's scope. This can occur when the scope of a project is not properly defined, documented, or controlled. It is generally considered harmful.

Scope creep is real and it's extremely dangerous to solopreneurs, because there isn't anyone around to stop us. Even if your added idea for an advertising campaign all about dating sounds great right now, there will still be just you to execute it (outsourcing doesn't work that way unless you invest a lot).

So with that in mind, the key is not just in setting smart goals but also in training yourself to making sure you stay committed once their novelty wears off. 

That's The Three Major Blocks - What Now?

Let me re-cap the three roadblocks I often see for solopreneurs like us when we are working towards our big, audacious goals:

  1. Being Brand Un-Savvy
  2. Perfectionism
  3. Bad Project Management

It's easy to get lost along the way, and the bad news is that this list of three is only the tip of the iceberg. But fortunately, you don't have to get around each block on your own. 

There are many ways of getting over the roadblocks, from setting milestones to hiring a mentor for accountability. Many teachers commit by joining Mastermind groups, and I know that my own group has done absolute wonders for me.

Which of the three is the trickiest roadblock for you?

How have you started taking action? Let me know in the comments below, I'd love to hear more about what's getting you stuck right now and how you're beating it!

Breaking News: Udemy's 80% Discounts Are History

So I had this whole other article planned to be published today, but then the online teaching fox jumped into the hen house and big news and thoughts happened. If you're currently planning to develop an online course or teaching one, this is a big relevant update.

Udemy Changes Its World

The big online teaching platform Udemy has announced that they are making significant changes to how teachers can price courses they are selling. In their new pricing policy, they stated:

You can set your course price within one of 7 tiers between $20 and $50: $20, $25, $30, $35, $40, $45, $50.

The changes are going to take hold at the beginning of April and will affect a wide range of courses that are usually sold on a discount basis. Here is a nice video of some men telling us how the world now looks for everyone.

 

Is Udemy Completely Useless Now?

 

I have heard some of you declaring that being at the mercy of Udemy for your value and contact with your audience has been a bugbear for a while. In terms of the bigger picture, it's critical to know that this isn't about working with Udemy, but about working with any platform that helps you promote.

Instagram, Facebook, Google, italki - all of these companies require that you play by the rules. And that's THEIR rules, meaning you are in a trade of your content for their audience.

It will always be a challenge to balance the really tough work of building your own little empire with the compromises of standing on the shoulders of social media or marketplaces. Just like italki, many people get a huge benefit out of starting off with these platforms but must keep an eye on the future they want to build.

What Udemy has done has happened many times before. When Google changes SEO algorithms or Facebook brings in paid reach, it's a reminder of the relationship we rely on.

But what that means is for you to figure out, because your business is YOURS.


Where do you stand on this?


If you want to hear more about what I'm doing after 3 years of teaching on Udemy, email me back with your questions.

So What Will I Do Now?

After beginning to move my key courses to the Teachable platform in November, I'm currently in a spring clean phase for all my offerings. The new Udemy rules are affecting several courses I have produced, but I do love teaching them on there and giving you an affordable way to meet me through Live Lesson Strategies for Online Tutors & Teachers. 

I'm not feeling ready for a knee-jerk reaction right now, so I won't remove all my courses. But I've been working on a strategy shift for a few months to allow for Teachable to be different to Udemy in what I offer.

I love reaching people who don't know me yet, that hasn't changed. And I love that Udemy's audience of millions reaches people who are accessing this type of education for the first time in their lives. So I will not create "junk courses" to penalize those learners, but try to create a careful way of interacting with the platform.

If you have specific questions or want to discuss your own online course situation, get in touch with me or leave a comment on this article. I do believe that each business is different and personalised advice goes a long way.

Is It Crazy For You To Keep Charging By The Hour?

In my work as a consultant and mentor for online teachers, there's a set of points that come up on a regular basis. Our stories go through similar storylines, and our lives unravel with the same grinding points that gradually push you towards the point where you feel the need to DO SOMETHING.

One of those points is that moment where you look up from your computer screen after hours of teaching online, examine your notes and realize you're exhausted. Your ears are ringing from the tinny sound of Skype calls in your headphones. Your notebook is full. Your students made a bit of progress. You have 4 hours to go, a blog article to write, and need to get your taxes done.

This wasn't quite how you planned it. When you started offering online lessons, taking your first students seemed like a miracle. You thought that getting 20 more students would mean 20x more income, and you'd be set for life. But in all that, you forgot all the extra things that surround 20 extra students. Admin, invoicing, marketing, and ultimately denying yourself the chance to work with people at your own best level.

If reading this description has you nodding along, I say it's time to break out of charging by the hour for a generic language lesson. The following five steps are how you can grow into an invaluable resource, help people more than ever before, and become a true specialist.

5 Simple Steps to Packaging Your Services

A package is a bundled version of the things you already do, put together for one specific purpose. For example, if you know your students get stressed before exams you could offer a focused package of study plan + mock exam + coaching session about how to stay calm. This allows you to improve how you express the full 360 degress of work you do for students.

Sound good? Let's get into the 5 steps.

1. Focus, Focus, Focus

Package deals are best when you really focus on one specific goal that your customers might have. Of course you have enormous potential and capacities to work with a range of people, several languages, perhaps to offer thousands of scenarios. But for the purpose of this one deal, just focus on one goal that a customer will have.

For example, a vague package might be "5 lessons for the price of 4". But a specific and focused one could be "IELTS test prep - 3 mock exams, a booklet of success secrets and detailed writing coaching to get you to IELTS 8.0 guaranteed!". See the difference?

2. Automate Set Pieces

When there is a part of your work that you repeat many times over, it could be time to automate it. If you teach online or coach with clients, you are likely to do this already by recycling the best learning materials. What if you collected them all in a small guide or created a recording that is exclusive to your clients? This can become a valuable and exclusive part of your new and shiny package.

3. Keep an Open Mind

After creating an awesome idea for a package deal, it's tempting to think the product is finished already, but it may help you to get a little bit of feedback and work through it with one or two testers. These guys are often called beta clients, and will be ready to give you

4. Set a Short-Term Goal

What do you think you could achieve for your shiny new package (hah!) in 2 weeks?

Some ideas:

  • Promote it on a podcast, in a newspaper or on your blog (check out the end of this article)
  • Get your first paying client through the door
  • Conduct a free trial run

5. Promote Small and Close

I think every one-person business dreams of being bigger, having a video editor, a copywriter, a blog writer, perhaps someone just to focus on running your Facebook page. But at this stage, you might be just flying solo out in the professional world. Not a problem!

Forget a huge marketing campaign and try to reach out to your closest allies, people you usually hang out with, places where your customers are. If you need to make money NOW, it's a good idea to offer the package to your mailing list or even ask an influential blogger or teacher whether they can help you promote. For long-term thinking, nothing beats building your own platform.

Package Magic - An Intro Offer

If you dream abandoning money-per-hour and don't even know where to get started, I have a deal for you. I am in the process of designing a package ;) that will help service providers just like you get started with packaging their services.

Step 1: You bring me all your current processes, prices, products and problems.

Step 2: We go through a creative and thorough process to help you create a new package idea that fits in with your target client and has some great earnings potential.

Step 3: I'll help you shape your brand new package page and draw up a 2 week marketing plan.

This offer is perfect for you if you're an independent service provider. You want to try something new, work with my experience and marketing skill, and get accountability for yourself by working with a mentor.

Curious about this deal? Then book a slot in my diary and let's chat about your individual requirements.

A Behind-The-Scenes Guide To Becoming Location-Independent

location independence guide

Location independence has become one of the big buzzwords of the working world. Computers are portable, wifi is everywhere and finally all those travel dreams can become reality without having to ask your boss.

Since many online teachers dream of becoming location-independent, I asked travelling teacher Gabby Wallace to join me on a webinar and talk about how to be successful on the road. Here are the best tips she shared in this exclusive inside view into what it takes.

Tips for Becoming a Digital Nomad

1) Become a Minimalist

"The things you own own you."

If you currently own some furniture, an extended four-season wardrobe, a car and two pets, you'll have to shed some belongings before taking up life as a digital nomad. Gabby tells the story of how she started fitting all her belongings into one travel backpack and gave up her apartment in Tokyo. Life on the road is not about what weighs you down, so consider a few serious giving-away sessions before you let go.

2) Drop the Idea of Getting Paid to Have a Holiday

The mindset that all travel is a time of leisure is not for that digital nomad. Instead of blowing through your cash in hotels and living off room service, you'll have to mix business with normal life on the road. Take out extended leases or housesitting agreements instead of hopping from hotel to hotel, so that you can enjoy lower local living costs and save up on cooking your own meals.

Gone are the images of sipping margaritas on the beach, as you and your team have to keep money coming in. While life on the road is not the same as a year-long dream holiday, Gabby says that the personal growth and amazing experiences are well worth the tough times.

3) Build Routine Into Your Day

When you travel a lot and don't live at a fixed address, you miss out on many invisible advantages such as being a gym member or meeting up with your hobby clubs on a regular basis. Gabby advises that keeping routine as a core part of your day is absolutely essential to maintaining productivity.

Quick Tips to Build Routine:

  1. Make sure you get up and feel ready to work hard every day, have morning and evening routines.
  2. Join online mastermind groups and entrepreneur circles that you can access from anywhere.
  3. Establish positive eating and exercise habits that set you up for success, so that the crazy changes in your environment don't tip the scales toward making you lose focus on your business.

4) Back up your computer

Ideally you want to back up your computer twice. The first backup can be a physical one, for example using an external hard drive. But for absolute peace of mind, use a virtual backup service such as Backblaze. Gabby told me several stories of stolen laptops - if that has your only project draft on it, you'll be lost. The cost of a laptop can be replaced but it's a different story with your precious work and data.

For those of you who are particularly worried about how to start backing up, here's a website detailing the spectrum of what is on offer. Personally, I back up to an external flash drive with my Mac's Time Machine software, with added cloud storage for my most essential materials.

5) Use Great Software

It's not difficult these days to find free software that is perfect for setting up and running your online teaching business. If you don't know where to start, here are our must-haves.

Trello is a staple of every well-run online business. From editorial calendars to curriculum building, this software will bring some order into any busy teacher's chaotic desk.

Google Docs are another essential. You can watch how to set up a shared folder and resource files for your students in my Udemy course Live Lesson Strategies for Online Teachers & Tutors.

Skype (duh!), Google Hangouts and Facetime are the cornerstones of how we work. For group lessons, the new kid on the block is zoom.us, a nice and lightweight software.

6) Remember You Can't Have It All

Freedom comes at the price of security, and the other way round. So when you're planning to become location-independent, think about what this really means for your life and how you'd like to enjoy it in the coming years.

If you don't want to fully give up your home base, that's absolutely okay. Working independently doesn't have to mean 24/7 travel.

What Do You Think?

Is location-independence for you? Do you wish you could travel more? Or are you a total homebody who loves a cozy nest?

And here's something for you if you want to learn more about working independently: To get the full webinar with Gabby Wallace and more amazing insights from the awesome How to Reach More Students in 2016 conference, all you need to do is hop over to Gumroad and check out our exclusive bundle today.

How to Reach More Students 2016

You are Invited to the #1 Teaching Event of the New Year

Over the past weeks, work on the Teaching HQ has focused on creating an event that will top everything else you could do to start your teaching business in the new year. I have pulled in some of the best online teachers that I know and created an agenda focused on exactly the kinds of questions you need answers to.

The result is How to Reach More Students 2016!


Join us from the comfort of your home to learn exactly how to improve your business in the next year.

Free Event featuring 6 Speakers in 3 Days

This online event will be held right here on Fluent as a free conference from 5-7 January.

The speaker line-up is extremely impressive, featuring Elena Mutonono, Jen Nascimento, Gabby Wallace, Jack Askew and Lindsay Dow.

Sneak Peek: 

Jack Askew will be talking about how to find your niche.

Jennifer Nascimento will be sharing how she recruits students using photos on Instagram.

Want more VIP Coaching?

web banner.jpg

If you want to put more cash in your pocket and build a powerful online teaching platform in 3 months, then grab one of the highly limited Mastermind places in Savvy Brand Academy 2016.

The academy is open for enrolment now. Get the full curriculum at www.fluentlanguage.co.uk/savvy-brand-academy2016

How Much Should You Charge For An Online Lesson?

price cash

Today, I want to talk about every entrepreneur’s favourite topic: Pricing! There are so many ways and angles from which we can look at pricing.

In my Branding course full of smart entrepreneurs, we encountered pricing as a hot topic straight away. Online teachers have a hard time getting the rates right. On the one hand, there’s a crowded market full of cheaper alternatives. On the other hand, there’s a huge demand from students. Today I want to address the "my clients can't pay me more" objection that lots of my course participants struggled with.

Set Fair Rates That Work For You And Your Clients

If you have ever had to set the price for a product or service you provide, you are going to recognise the feeling of fear that this generates. Money just has this way of drawing out all the judgement and ideas that you have about yourself, what you're entitled to and what you're worth. The lesson I am beginning to learn here, after years of self-employment, is that no one cares about my price as much as I do.

Key Question 1: How Do You Know If You're Good?

You have to believe that you are pretty good at providing your service in order to charge a fair price for it. So my first advice to many of my coaching clients is to ignore their rate and consider if they think they're providing a good service.

For example, an online teacher will often provide the following services in addition to the hour of contact time charged:

  • Homework Assignments and Revision
  • Book Recommendations
  • Goal Setting and Coaching Assistance by Email
  • Creating Bespoke Worksheets and Materials
  • Researching Exams and Education Standards around the Globe

If each of these services was charged separately, they would amount to a lot more than an online teacher's typical hourly rate. So my advice is to consider all that you provide: your "Teach Plus".

The second step is to look for external, fact-based evidence of your high standards. Qualifications, teaching awards, blog comments, testimonials and years of experience are not just in your head: They truly add value to your service.

Key Question 2: Who Are You Targeting?

Even when all of the above processes are worked through (and in the Savvy Brand process, we approach this in a lot of depth), I often find that the real obstacle to charging fair rates is that my clients tell me "no one can afford a rate higher than this." This prompts me to ask: If someone cannot afford a rate that is fair to you, how can they be your ideal client?

At first sight, such a thought may feel uncharitable. But then, remember that you are not actually running a charity. Being able to continue running a tiny one-person business is a situation in which you must make money. The same clients that struggle to afford a service you provide will often happily spend equal amounts on luxury goods such as a smartphone or holiday home. If you catch yourself feeling sorry for a client who cannot afford you, consider their situation closely. Will they value your service enough to invest? If not, you may be better off limiting what you can provide to them and referring them to a real charity.

Remember that there is such a thing as charging too little. * mind boggles *

Key Question 3: What Is The Charge To You?

In this exercise, you must be ruthless and take the time to conduct a realistic analysis of all your expenses. How much is the hourly rate you would like to earn? How many hours do you get paid for? And how can you make a profit?

Profit is not a bad word for a home-based freelancer. Your profits are what allows you to continue to grow and develop as a service provider, to attend conferences, stay relevant and move with the times.

There are many good calculators available online to help you determine your hourly freelance rates. Here is a good guide from Creative Boom for more detailed information.

Key Question 4: How Will You Tell Them?

Once you have set up all of the above, you're likely to face that horrible moment of truth. You list your prices on your website. They don't look right to you, you figure reducing by 10% can't hurt. Or a potential customer sends you an email asking how much it will cost to take 5 lessons, and you instantly discount your fair rate. Because it's uncomfortable to tell them, right? Because they can get cheaper elsewhere.

Here's how I summed up my thoughts about the $5/hour teaching phenomenon for my language learning friends: 

Self-employed language teachers will price themselves as low as they can because they really love working with you. But when they are taking on 50 students a week because the price per lesson is very low, they become mediocre teachers. If you are able to approach the exchange with a mindset that considers both payment and benefits, you will not be ripped off.

You can read the full article on the Fluent blog.

So the next time you feel awkward about posting your rate, why not just double it for one day and see how that feels? After all, the way to make a $800 watch look cheap is to put it next to a $1700 watch.

I'd love to hear from you about how you feel and how you price. Come and share your thoughts on Facebook or comment here if you have ever felt the need to explain why you're so "expensive" or "cheap".